While social media websites might just look entertaining or maybe a convenient way to stay connected with your social contacts, know that these same websites have tremendous marketing potential. No longer are these sites reserved for idle game playing or match making; when used effectively for marketing purposes they can really boost business. Keep reading to find out how social networks can be used to develop your business.
Your personal blog is a great social media outlet, so make sure that you place a share button for Facebook on your personal sites. This enables visitors who read your content to immediately share it with their friends who might be interested. This will exponentially increase the number of potential visitors to your website, and thus increase sales.
At the top right of the page your blog is on, place a “like box” for Facebook. People will find it easier to like your page and give you more of a fan base. Having this sitting on your blog will let people like your page without having to navigate away from your site. The easier you make it for your users, the more likely people will “like” your page and increase your exposure.
Keep social network sites fresh and novel for your readers. Remember, people using social media are always looking for updates. They want to read fresh content and see new videos and pictures. Give them something to keep them happy. Aim for updating your content several times weekly.
You can combine email marketing along with social media. Include a Facebook or a Twitter button at the bottom of your emails and explain that you will answer your customers’ questions personally on these websites. Encourage people to subscribe to your newsletters and other information by adding the appropriate links to your emails.
Facebook makes it very easy for your followers to share your content. Because of the new Timeline feature and other cool Facebook features, a user’s actions are shared on their page where their friends will see it. These interactions can help tremendously towards increasing your visibility.
Write frequent Twitter posts to keep your updates from being lost within the feeds of your followers. In order to succeed on Twitter, you not only need to post relevant content, you need to post frequently. Short posts are valuable as they get the information across that is necessary without taking away time from your readers.
Every time you write a new posting for your business blog, add links to social media. This will notify followers of your social media sites, and that they should check out the new content you have posted.
Be patient when you are networking on a social media site. People need to trust you before they will buy from you. Take it slow and focus on one customer at a time. In no time you will have tons of customers.
If you are utilizing social media to promote a service or product, make sure you use a variety of different media outlets. Although Facebook is possibly the most effective and popular social media site, Twitter and Myspace can be effective too. The more people that see you, the more you are likely to benefit from the exposure.
Research has shown that business hours throughout the week are the times when people most read social media postings. You can employ tools that will assist in providing automatic updates to your various social media sites, posted at a designated time, that way you can create new posts as time permits.
Company branding is very important in social media. Your corporate logo should serve as your avatar and/or background of all profiles. Keep the same color themes on all of your social media profiles. Doing so helps your branding, which makes it easier for your subscribers to identify and trust you. Make good use of branding techniques, and remember that consistency is key.
Promote coupons on your social media accounts that are time-sensitive. This will build urgency with regard to your site and get more people to give attention to what you are doing. Followers also tend to send time-sensitive deals to their friends more often than non-time-sensitive deals.
Have a contest or provide a freebie and publicize it on every site you are a member of. You will likely see an increase in followers and have people sign up, if they may win something for free. Don’t forget to publicize who won the contest, as some people don’t believe that these contests are real. It is also, of course, another opportunity to advertise.
Subscribe to the feeds of your followers. You do not want to create a sense of alienation from those who open their Twitter feeds to you. People want to know that a company they deal with cares about their customers, and is friendly. It only takes seconds to follow back on Twitter, but it gets your customers to see that you care about them.
Share your blogs with friends and family to increase exposure. It might seem strange, but people want to see your connections before they connect with you. Talk about your connections on Facebook or Twitter. Also incorporate links to your other pages.
Always keep up on your Facebook profile, it is the most efficient way to win. Facebook is very much an ‘of the minute’ experience, and people will be attracted to the sites that provide the most consistent and engaging updates. As soon as you make a blog post, you should share it to your Facebook page. This will double your marketing efforts from one published blog.
The profits from social media marketing can be great. Every day, thousands of people sign up for these services; that translates to thousands of potential customers every day. Now that you’ve read this article, you know how to use social media to its fullest potential. Try to go to work and get your best in.